Shell
Discover the successful Shell case, expertly developed in collaboration with Realtimes Publishing Network.
Case
In collaboration with Shell, a targeted advertising campaign was developed around the Zandvoort Grand Prix on GPFans.com. The campaign aims to engage Formula 1 fans and increase the number of visitors to Shell stations by offering them a chance to win weekend tickets for the event. With the theme "Are you coming to Zandvoort?" customers are encouraged to participate by refueling, charging electric vehicles, or purchasing lunch deals.
The campaign leverages GPFans' extensive reach by pinning an advertorial for several days and sharing it across all GPFans' social media channels. This allows Shell to reach the right audience directly and in large numbers.
